Impressions from ADM 2024 (Lucerne)

The sixth Advances in Destination Management Forum convened 32 international tourism experts from June 5-7 in Lucerne, Switzerland. Alongside classic destination marketing and management topics, destination resilience and sustainability as well as digitalisation were key issues discussed throughout the forum. Destination development practitioners encouraged the assembled scholars to contextualize their models and tools for application in the global North and South.