Impressions from ADM 2014 (St. Gallen)

"Following the success of the first forum of this kind, a second ADM forum followed in June 11–13, 2014, again in St.Gallen. [...] Overall, discussions revealed a more (self-)critical attitude toward the state of the practice in and research on destination management and marketing than the first consensus in 2012. [... T]he impulse to scrutinize different domains of destination management is coming from two directions: first, the observation of how destinations and
their actors struggle to address the complexity of their business as their context changes, and second, the acknowledgement of limitations of existing research in terms of concepts, tools, and some of the underlying beliefs." (Reinhold, Laesser, & Beritelli, 2015, JDMM)